The Many Ways to Transfer Risk

There are four legitimate ways to treat risk: avoid it, accept it, mitigate it, and transfer it.  If “transferring risk” is thought of at all in cyber security, it is usually about buying an insurance policy.  And in fact cyber insurance is a rapidly growing market, although one with teething problems.  Exactly what losses will be covered, and how will the extent of loss be determined?  Will there be favorable pricing for firms that have a good security program in place, and if so who will determine the effectiveness of the program a firm claims to have?  What about the moral hazard problem:  will insured parties have incentive to be lax about or misrepresent their security programs?  How will rates be determined, given the carriers’ relative lack of loss data, compared to other insured hazards?

Nevertheless, insurance carriers are keen to the opportunity and are developing packages of services that bundle legal advice and incident response with traditional insurance.

There are other ways to transfer risk, some of which look like “buying insurance” in a different guise, and some that look totally different.  Financial institutions and other investors can hedge their investment positions by buying options or other derivative instruments.  Credit default swaps (CDS) can insure a lender against default by a borrower – assuming the seller of the swap has the financial capacity to cover the default. (Overuse and underestimating the risk of CDS’s contributed significantly to the 2008 financial crisis.)

A firm can also transfer risk, either partially or totally, to other firms through normal commercial contracts – other than insurance policies.  Many business-to-business contracts include service level agreements or other assurances of a minimum level of quality, sometimes with financial penalties for non-performance.  The seller may have some ability to negotiate service level terms, depending on its market power relative to the buyer.  I will likely not be successful in demanding a 99% on-time delivery guarantee from Amazon, but Amazon may get one with UPS.

Commercial contracts commonly have disclaimers, representations and warranties that protect suppliers from claims by customers. Whether such clauses can be used to protect a firm from cyber security risks depends on who has the market power, but also what is customary and reasonable.  A service provider may get a customer to agree that it is responsible to protect its users’ passwords and network connection points.  More generally, SSAE16 audit reports contain a section on the controls that the service provider relies on the customer to implement.  In other words, “don’t blame me if the controls fail because of something you did.”

Transferring risk using contracts has its limits.  The extent of risk transfer is often limited, either in scope (kind of risk or conditions) or in amount (amount of loss, number of occurrences).  Even if the risk is legally transferred, it may not be practically transferred.  The other party may not have the capacity, financial or otherwise, to absorb the risk.  And even if it does, your firm may experience some degree of loss.  We may agree that you are responsible to protect your passwords, but if an attacker penetrates my network due to your negligence, I still have an incident to manage.  Finally, recognize the difference between the probability that a loss may occur, and the amount of loss if it does occur.  A conventional insurance policy protects the holder against some portion of the loss amount, whereas a supplier’s commitment to a robust security program should reduce the likelihood that a loss will occur at all.

Among the four recognized types of risk treatment, transferring the risk to a counterparty is one that is often overlooked as a management option.  Transferring risk is the sibling of avoiding risk, and a strategy well worth considering.  It is easy to fall into the trap of ignoring these two options if cybersecurity is over-delegated to IT engineers.

Of Clocks and Systems and Risk Decisions

You probably have had the somewhat jarring experience of glancing at a digital clock and a clock with hands one after another.  The feeling can be a little unsettling, if not mildly irritating.  There’s a good reason why, and it tells us something important about how we make decisions.  What’s going on here?

Suppose a digital clock says the time is 2:42. You probably do a quick mental calculation and think “OK, I have about 20 minutes until my 3 o’clock appointment.”  But if you look at an analog clock, you probably don’t even bother with the minute-level of precision because you immediately have an intuition of how much time is left until 3.   The digital readout demands just a little bit of cognitive effort, while the analog readout is immediately intuitive.  Some analog clocks don’t even have numbers.

Psychologists have discovered that people have two ways of making decisions, called System 1 and System 2.  System 1 depends on experience and intuition.  It is relatively fast, comfortable, and effortless.  System 2 is more like the scientific method. It relies on data gathering, logic, analysis, and cognitive work.  A lot of people do not like System 2 thinking because it is more work.  “I’m not a math person; I go with my gut.”

There is a time for System 1 and a time for System 2.  System 1 is what you want if you are being chased by a bear. You don’t have time for analysis and you have plenty of hormonal intuition about fight or flight. Forget the analysis, run! 

But System 1 can get you into a lot of trouble.  They are bad for investment decisions and bad for deciding when to go to war.  That’s when you need System 2.  Facts, data, analysis, logic, formal models.

In making risk decisions, when should we use System 1 vs System 2?  If the consequences of being wrong are small, and we have good intuition, or we must make an immediate decision, System 1 is probably the ticket.  Otherwise, the effort of System 2 will likely have a good payoff. 

But using System 2 is not necessarily hugely burdensome.  Sometimes a quick back-of-the-envelope analysis, or a moment of reflection, is all you need.  After all, that is what you did in reading the digital clock. You can train for it.

For more on Systems 1 and 2, there is no better source than Thinking, Fast and Slow, by Daniel Kahneman.

Don't Do That!

My CFO’s words still echo after 15 years.  I’ve long forgotten why he said it on any of multiple occasions. But with reflection and more experience, it’s become clear that he was managing risk.

Of the four common ways to treat risk – mitigating, transferring, accepting, and avoiding -- avoiding is often the most neglected.  Yet it may be the simplest, fastest, cheapest, and is undoubtedly the safest. 

There are a few ways to avoid risk.  One is to decide not to engage at all in some activity that exposes you (your critical assets, that is) to risk, especially if there is no upside.  Workplace safety rules are full of risk-avoidance ideas.  Management should consider carefully whether the potential returns of a new venture or strategy are worth the risks.  That requires having a deep and clear understanding of what those risks are.  Many financial institutions that over-invested in credit default swaps learned that lesson the hard way in 2008.  In the field of information security, your business does not need to have, or benefit from having, personally identifiable information, don’t collect it. 

Other ways to avoid risk are to limit the scope or the time duration of the exposure to the threat.  If you must have PII, or there is a big benefit to it, minimize the amount you have.  Minimize the number and diversity of environments in which you keep it.  Keep it out of development and test networks.  Get rid of it as soon as you can. 

Another way to avoid risk sometimes looks like transferring it to another party.  Risk transfer usually takes the form of buying insurance or other contractual arrangements.  In these, there is often a clear price for the transfer of risk.  But it is also possible to avoid risk entirely by defining your business process in a way that specialists handle certain parts of it.  You avoid the risk of having credit card data by integrating your e-commerce site to a payments processor, like PayPal.  That’s their business.  As a consumer, you avoid some kinds of identity theft risks by using a credit card or cash instead of a debit card. 

A great way to start the risk decision-making process is to ask, Do I need to take that risk at all?  The answer may well be, Don’t do that!

Ignorance of the Risk Is No Excuse

A previous note offered a quarterly executive risk review as a simple and pragmatic way to start a risk management program.  A risk review fits naturally into the agenda of the quarterly business review, and it lays a good foundation from which to evolve a risk management program of whatever sophistication and at whatever pace is desired.

The first thing that will come out of the risk review is, “What do we do now to manage our top risks?”  A future note will explore the four general methods of treating risk.  But first we’ll look at the pros and cons of willful ignorance.

There may be a strong inclination to turn a blind eye to some risks.  You may feel that there are some things you do not want to “know” – in quotes because of course you are aware, but you do not want evidence to be created that could come back to haunt you.  Somebody could find that document and require you to address the risk, or worse accuse you of negligence, because there is evidence that you knew of a risk, or should have known, and did nothing about it. 

Management can take a willful-ignorance approach.  But let’s look at the balance sheet. 

There are a few points on the plus side. The executive may have plausible deniability for a time, and gain some time to address many other pressing issues first.  She or he may even get away with doing nothing indefinitely.  In a fledgling enterprise, the executive may calculate that it is more important to establish that the business is viable than to manage certain risks.  If there is no business, risk doesn’t matter.

There are more points on the minus side.  The trend in the investment, risk management, and regulatory environments is toward less patience with ignorance of risk.  All risk management frameworks require regular executive review of risk.  It is an important part of corporate governance.  Big customers and regulators will demand a risk management program.  Investors too want to understand their risk before committing funds to your enterprise, and cyber risk is now prominent in everybody’s awareness.  Especially bankers!

Furthermore, it may not make good management sense to ignore a risk.  Most risks do not get better with time, and some can blow up to jeopardize the very existence of the company.  Imagine a breach of confidential data just when you are trying to sign that first marquee customer.  Finally, there is value in being able to sleep at night, and knowing what your problems are is better than worrying about what they may be.

Turning a willful blind eye to a risk -- “rejecting” it -- is not the same as knowingly accepting a risk, which may be the best way to treat it.  It is management’s decision whether to treat or reject a risk, but rejecting is not a winning strategy in the long run.